Privacy policy
Scottish Book Trust is a national charity changing lives through reading and writing. We are committed to respecting and protecting your personal data. This privacy statement explains why we collect and use your personal data when you visit or make a purchase from our shop.
Scottish Book Trust collects and uses your personal data at shop.scottishbooktrust.com in order to process your purchases. When you visit our shop we collect certain information about your device, your interaction with the website, and information necessary to process your purchases. You may choose to opt in to our newsletters. We may also collect additional information if you contact us for customer support.
We will never sell your personal data and we will ensure the information is stored securely and will not be stored for longer than necessary.
Contact
Your personal data (i.e. any information which identifies you, or which can be identified as relating to you personally) will be collected and used by Scottish Book Trust, a charity registered in Scotland with charity registration number SC027669. We are based at Sandeman House, Trunk’s Close, 55 High Street, Edinburgh EH1 1SR. You can call us on 0131 524 0160 or email us at info@scottishbooktrust.com.
Collecting Personal Information
In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information we collect and why.
- Device information
- Purpose of collection: to load the shop accurately for you, and to perform analytics on shop usage to optimise the site.
- Source of collection: Collected automatically when you access our shop using cookies, log files, web beacons, tags, or pixels, including Google Analytics and Facebook Pixel.
- Disclosure for a business purpose: shared with our processor Shopify.
- Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Order information
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify,
- Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We use Mailchimp to manage our newsletter distribution and you will only be contacted if you have opted in to receive emails from us. Mailchimp adheres to Standard Contractual Clauses (SCCs) and still honours obligations to the EU-US Privacy Shield Framework.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the shop. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. We use Demographics and Interest reporting. No individual user data is available to us. We can see aggregate reports only, for the subset of users who enable Ads personalisation in their Google account. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. You can opt out of Demographics and Interest reporting by either not accepting Analytics cookies in the cookie banner (and therefore not being tracked at all by Google Analytics), or by disabling Ads personalisation in your Google account settings.
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We use the Facebook pixel to help measure and improve our Facebook advertising, and to show users advertising that is relevant to them. The tracking pixel matches users anonymously with their Facebook ID, enabling retargeting, lookalike audiences, analysis and reporting of Scottish Book Trust advertising campaigns. For details on these cookies, please view the Facebook Cookie Policy. You can opt out by rejecting cookies on our cookie banner.
You can opt out of targeted advertising by going to:
Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Lawful basis
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
- Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
Your rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.
Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
Cookies
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, understand how the website performs and to analyse what works and where it needs improvement.
As with most online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, and all in all they help provide you with a better, improved user experience and speed up your future interactions with our website.
We use the following cookies to optimise your experience on our shop and to provide our services.
Cookies necessary for the functioning of the store
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Used in connection with shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
Reporting and analytics
| Name | Function | Duration |
|---|---|---|
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_evids | Shopify analytics. | session |
| _shopify_ga | Shopify and Google Analytics. | session |
| _fbp | Facebook Pixel | 3months |
| fr | Facebook Pixel | 3months |
| _ga | Google Analytics | 2y |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s "Tools" or "Preferences" menu. You can also block cookies using our cookie bar. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the "Behavioural Advertising" section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We’ll amend this Privacy Policy from time to time to ensure it remains up-to-date and accurately reflects how and why we use your personal data. The current version of our Privacy Policy will always be posted here.
Complaints
Any questions or complaints you have in relation to this policy or how we use your personal data should be sent to info@scottishbooktrust.com or addressed to the Director of Finance and Operations, Scottish Book Trust, Sandeman House, Trunk’s Close, 55 High Street, Edinburgh EH1 1SR.
If you want to access your information, please email info@scottishbooktrust.com or write to our Director of Finance and Operations at Scottish Book Trust, Sandeman House, Trunk’s Close, 55 High Street, Edinburgh EH1 1SR.
If you are not satisfied with our response to a complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/
Last updated: 9 August, 2022